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New Mercuri Mail

The India Journal of Mercuri International

Selling and building business in uncertain times - JFM

Dear Visitor

In the 1990s French theorists Edgar Morin and Anne-Brigette Kerne, coined the term “Polycrisis.”
Polycrisis refers to a situation which brings multiple crises together which are also interconnected, feed into each other and introduces an element of uncertainty and complexity into everything.The turbulent and uncertain times the world is passing through currently fits this description. How do we build business and sell in these uncertain times? How can we navigate the uncertainties triggered by a polycrisis? The March 2026 issue of Mercuri Mail looks for answers

  • Spotlight feature discusses 6 critical insights to thrive on uncertainty. These were picked up from global strategy leaders in industry and listed by World Economic Forum. We explore how they apply to sales
  • Sales Professional’s Toolset showcases a Stanford Graduate Business School thinking tool that shows how shifting between abstract and concrete thinking can help handle uncertain situations with success
  • How to spot Hidden Opportunities for Sales Growth in Uncertain Times is covered in some detail in Skill Up with ideas, tips and frameworks that can be used in action right away
  • Master Class highlights some of the best and brightest ideas on leading through uncertainty from a thoughtfully curated set of tips featured in Harvard Business Review
  • In Idea Watch we look at action ideas to cope with a TUNA world characterised by Turbulence, Uncertainty, Novelty and Ambiguity
  • Must Read reviews The Niche Code by Rajeev Roy, a book that promises help in finding ways to build big business in small markets. The review zeroes in on action points that sales professionals can try out
  • And then, as always, there is the staple of Have a Laugh and Sales Smarts

Here’s wishing you the skills the strengths needed to build business and sell in these uncertain times.
Happy new financial year and happy selling!

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