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New Mercuri Mail

The India Journal of Mercuri International

Sell More, Fear Less with AI in Sales - JAS 2025

Dear Visitor

Two letters, making up one word that dominates conversations and content, inspiring both hope and fear

AI

That’s the theme for this issue of Mercuri Mail!

AI in Sales.

We wanted this edition themed around how AI can help sell more and fear less.

We asked ourselves.. Why not cocreate this with AI? That's what we did! Here are 6 features of this issue that are AI mediated:

- Skill Up: AI shows us how Sales Leaders can support their teams to use AI in preparing smarter.
- Slice of History for Sales: AI traces the fascinating story of how it entered the world of sales.
- Salespiration: We asked AI – Can you inspire Salespeople to overcome the fear they may have for you? Sure enough, it came up with a touching poem!
- Future of Sales: What will be the Future of Sales with AI in it? AI mapped out 4 trends in response
- Spotlight: We posed a complex selling scenario to AI. It responded by producing an insightful AIDA Framework for Selling to AI-Savvy Industrial Buyers.
- Sales Smarts: The 10 Quotes presented here are all AI’s picks!

To add human input, we have reviewed a book - 'The AI Edge in sales', picking out actionable ideas. We added the visuals and Sales humour.

Working on this edition convinces us that AI is here to amplify and enrich our sales effort, not replace it

Happy Reading! Happy Selling! Happy and fearless AI interfacing to create even more value for Customers, company and self!

Read Mercuri Mail

Programs we offer


Bespoke Solutions

Business impact with Sales Performance Solutions


Open Courses

Sales Training for Small Teams!


Digital Learning

Digital Learning that works


Celemi - Business Simulations

Live it.. to learn it!


4MAT Instruction Design

Learn to design Training

Change how your Sales Team thinks and performs

At Mercuri International, we don’t just train your Sales Team. We set them apart! Our proprietary concepts in Sales Performance Improvement have been at the heart of our signature Sales Training Programmes conducted worldwide over the past six decades.

Our expertise in Sales Performance Consulting is unparalleled. We precisely diagnose your current Sales Performance to assess potential for improvement and design a most practical and powerful intervention to achieve that improvement.

Learn more

Bespoke Solutions

How our Bespoke Sales Training Solutions create Business Impact for our Clients:

Our unique strength is our consulting capability to design Bespoke Sales Training Solutions. Every development intervention we do for our Clients is ‘bespoke’ and created based on our deep understanding of their Sales Training needs, issues, challenges and opportunities, with an array of know-how blocks developed, proven, established over decades of Corporate Sales Training. We use our five step model to structure bespoke solutions:

Evaluate Solution

Analysis - To define what works well and what needs to be improved in priority. We study the organization through interviews and field visits, and monitor the current situations in the organization with a complete evaluation of competencies in Sales, Service & their Leadership teams

Design Solution

Consulting - To design the right training solution in order to reach client objectives. Our Training Design follows a 3 step process.

New Competence

Training - To improve capabilities, competencies and skills We conduct our Sales & Service Training and Leadership Training through a Client centric combination of Classroom learning, E-Learning, Business Simulations, Seminars, Workshops and Webinars.

Change behaviour

We help Clients implement their leanings by coaching their teams on the job, on field visits and through a series of follow up meetings.

Long Term Results

We offer follow up monitoring of the Organization’s activities post program, check project reports and balance sheet results, conduct joint evaluations and recommend the next steps for the organization to take.